The pickleball content ideas that get brand deals in Singapore aren't the viral trick shots. They're the posts that show a product doing its job: a paddle test after a month of play, a court shoe in a long Saturday session, a drink in the heat between games. The same goes for padel and tennis. This guide gives you a table that matches each content idea to the kind of brand that pays for it, shot lists for each sport, the disclosure and tax rules, and a four-week plan built around Singapore's racket-sports calendar.
I'm Zhanna, co-founder of ContentGenZ, an ITF tennis coach and a tennis content creator. Through ContentGenZ, we match sports brands with the creators who sell for them, so I see which racket-sports posts brands ask for and which they scroll past.
Why racket sports are a good niche for brand deals right now
The growth is real, and it's documented:
- Pickleball: Sport Singapore says pickleball bookings at ActiveSG facilities rose about tenfold between 2023 and 2025, there are now more than 80 courts allocated for pickleball across ActiveSG Sport Centres and dual-use sites, and 50 more multipurpose badminton or pickleball courts are planned over five years (Sport Singapore). The newest eight courts sit inside the Little India Bus Terminal.
- Padel: Singapore went from a handful of rooftop courts in 2021 to more than 30 courts across public and private venues by October 2025 (Laureus).
- Tennis: the Singapore Tennis Open was upgraded to a WTA 500 tournament and played 21 to 27 September 2026 at OCBC Arena (The Kallang).
New players need gear, courts and coaching, and they look for it on TikTok and Instagram. That's why brands care: a creator who plays the sport answers the questions a product page can't.
Pickleball content ideas, padel and tennis: which brands pay for what
This is the table I'd want every racket-sports creator to have. The left column is the content; the right columns are who's likely to pay for it and what they'd ask for.
| Content idea | Sport | Brand category | Typical deliverable |
|---|---|---|---|
| "30 days with this paddle": what changed in my game | Pickleball, padel | Paddle and racket brands | 1 video + raw clips for ads |
| Court shoe test: 3 hours, outdoor court, Singapore heat | All three | Shoe and apparel brands | 1 video, before/after shoe shots |
| What's in my bag for a Saturday session | All three | Bags, balls, grips, hydration | 1 video or carousel |
| First time at a new club: booking, price, vibe | Padel, pickleball | Clubs and courts | 1 video + Stories |
| Beginner's first paddle vs a mid-range one | Pickleball | Paddle brands, sports retailers | 1 comparison video |
| Drills you can do on a public court | Tennis, pickleball | Coaching, ball machines, balls | 3-part series |
| Hydration in the heat: what I drink between games | All three | Drinks and sports nutrition | 1 video, product in natural use |
| Tournament day vlog | All three | Event sponsors, apparel | 1 vlog + 3 short clips |
| Tennis player tries padel (or pickleball) | Cross-sport | Multi-sport retailers, clubs | 1 video |
| Fix this mistake in 30 seconds | All three | Coaching, clubs, gear | Recurring series |
Two rules sit behind the table. First, product-in-use beats product-on-table: brands rarely pay for unboxings from small creators, but they do pay for honest use over time. Second, raw clips are part of the deal: if a brand might boost your post as an ad, clean footage of the product in play is what they'll want. For the formats themselves (testimonial, demo, before/after), our fitness content ideas brands pay for post has shot lists that apply here too.
Shot lists by sport
Pickleball
- Wide shot of the court from behind the baseline, so viewers see the whole rally.
- Close-up of the paddle face at contact (phone on a low tripod, slow motion).
- The kitchen line: feet at the non-volley zone during a dink rally.
- Your reaction after a point, unscripted.
- Paddle and ball on the bench with the court behind them (the "product hero" shot).
Padel
- Behind-the-glass shot from a back corner (ask the club first).
- A wall rebound in slow motion: the shot that makes padel look different.
- Doubles banter between points.
- Shoe grip on turf: a close-up of a quick change of direction.
- The club itself: entrance, courts, the post-game drink.
Tennis
- Side-on shot of your forehand or serve, full body in frame.
- Ball machine or feed drill from behind you.
- Racket and string close-up after the session.
- Changeover: towel, drink, a line to camera about the set.
- Walking to the court at an ActiveSG centre: honest, local, relatable.
If you're still working out angles and tripods, start with our guide on how to film your tennis practice on a phone. It works for padel and pickleball as well.
Who's already backing racket sports in Singapore
Look at who sponsors the big events. They've shown they spend on the sport here.
- Singapore Tennis Open 2026: ASICS (official apparel and footwear), Wilson (official ball), Vittel and Maison Perrier (official hydration), among others (The Kallang).
- PPA Asia 500 Leapmotor Singapore Open, 23 to 26 July 2026, Singapore EXPO: Skechers (official apparel), with JOOLA, Franklin, Paddletek and Facolos named as supporting partners (ANTARA).
Event sponsors are a starting point, not a guarantee. Smaller brands, local clubs and sports retailers are often easier first deals than global names, because they need content from people who actually play in Singapore.
Disclosure and tax: get these right before your first deal
- Label every paid or gifted post. The Advertising Standards Authority of Singapore's guidelines say marketing communication must be clearly distinguishable as such (ASAS). On TikTok, turn on the commercial content disclosure setting before you post (TikTok). On Instagram, use the paid partnership label.
- Gifted gear can count as income. IRAS says influencers must declare income and benefits, including non-monetary ones; a one-off item for consumption or testing worth S$100 or less doesn't need declaring, but recurring benefits do (IRAS). A premium paddle or racket can easily be worth more than S$100.
- Venues and events have filming rules. Ask clubs before filming, and don't film other players, especially minors, without permission.
For rates, usage rights and how to get paid, read how to get paid as a sports content creator in Singapore.
A 4-week plan to build a racket-sports portfolio brands notice
| Week | Post 3 times | Goal |
|---|---|---|
| 1 | What's in my bag; one drill; one court or club review | Show you play regularly |
| 2 | Start a "30 days with" test of something you already own; one "fix this mistake" | A product-in-use story |
| 3 | Cross-sport video (tennis player tries padel, or the reverse); one hydration-in-the-heat post | Reach a second audience |
| 4 | Results of your 30-day test; a tournament or social-night vlog; pin your best post | A finished case study to pitch with |
Plan around the calendar. In 2026, the PPA Singapore Open was in July and the Singapore Tennis Open in September. Check the organisers' sites for next year's dates. Event weeks are when brands buy content and when people search for the sport.
At the end of week 4, put your three best posts into a one-page profile. Our fitness influencer media kit guide has a template.
Get offers from sports brands
On ContentGenZ, sports creators in Singapore set their own rates and terms, keep every brand offer in one place, and get paid through Stripe to their own account. Usage rights, terms and draft approvals sit with each deal, so you know what a brand can do with your clips before you film. Join ContentGenZ as a creator to start getting offers. If you work at a racket-sports brand and want creators who play, book a demo.
Sources
- ActiveSG Courts @ Farrer Park opens, Sport Singapore, 14 March 2026 (read 12 November 2026)
- Laureus Academy members unite for the Singapore Padel Invitational, Laureus, 2 October 2025 (read 12 November 2026)
- Singapore Tennis Open returns as a WTA 500 tournament, The Kallang (read 12 November 2026)
- KIN Global reports strong commercial momentum ahead of inaugural PPA Asia 500 Leapmotor Singapore Open, ANTARA (read 12 November 2026)
- Guidelines for Interactive Marketing Communication and Social Media, Advertising Standards Authority of Singapore (read 12 November 2026)
- How to turn on the commercial content disclosure setting, TikTok (read 12 November 2026)
- Resources available for taxpayers such as influencers, IRAS (read 12 November 2026)
- ContentGenZ (read 12 November 2026)
