A fitness influencer media kit is a one-page summary that tells a sports brand, in under a minute, what you make, who watches it and why they should trust you. The short answer on what goes in it: your sport, proof you actually train, your last 90 days of numbers with screenshots, two or three sample posts, past brand work with the disclosure visible, and how to reach you. This guide gives you a template built for gym, running, tennis and yoga creators in Singapore, the proof brands look for, the disclosure and tax rules to get right, and a profile audit to run before you pitch.
I'm Zhanna, co-founder of ContentGenZ, an ITF tennis coach and a tennis content creator. We built ContentGenZ to match sports brands with the creators who sell for them, so I see creator profiles from the brand's side every week. The ones that get offers aren't the biggest. They're the clearest.
Why sports brands read media kits differently
A skincare brand might book you on looks and reach. A running shoe brand wants to know whether you actually run, how far, and whether the people watching you run too. In our brand-side guide on finding running creators, the first check we recommend is whether a creator's training matches their claims, using Strava and race results.
So a sports creator's media kit has one extra job: prove the sport. Generic media kit templates online cover your bio, audience and rates, and stop there. None of the top results I read for this search mention training proof, Singapore's disclosure rules or what to do about tax on gifted gear. That's what this guide adds.
What a fitness influencer media kit should include
Here's the layout. One page, in this order. A PDF or a pinned link works; so does a well-kept platform profile.
| Section | What to put | Sports-specific proof |
|---|---|---|
| 1. Who you are | Name, handle, sport, one line on what you make ("Strength training for beginners, filmed in HDB void decks and ActiveSG gyms") | Your level, honestly: "sub-50 10K runner", "2 years lifting", "NTRP 3.0 club player" |
| 2. Who watches | Top locations, age range, and what your comments show your audience asks about | Share of comments asking about gear, form or training plans |
| 3. Proof you train | How often you train and post about it | A Strava profile, race results, a gym logbook clip, a coach's mention |
| 4. Numbers (last 90 days) | Average views per video, average engagement per video, follower count | Screenshots from your app insights, dated |
| 5. Best work | Two or three posts, linked | Formats brands pay for: gear tests, training logs, race-day content |
| 6. Brand work | Past partners, what you made, results you're allowed to share | Each with the disclosure visible |
| 7. How to work with you | Content types you offer, turnaround, how to reach you | Gear you won't promote (if it isn't for your sport, say no) |
A few notes on getting each part right.
Who you are: be specific about the sport
"Fitness creator" is too broad. "Hyrox training for office workers" or "trail running in MacRitchie and Bukit Timah" tells a brand exactly where you fit. Say your level honestly. Beginner content sells beginner products very well, and brands can tell when someone overstates.
Proof you train: show it, don't claim it
For runners, the cleanest proof is a public Strava profile or race results. With race season here, a result from the BYD Singapore International Marathon on 4–6 December 2026 is the kind of proof a running brand understands immediately.
Protect your home address while you do it. Strava's map visibility settings let you hide parts of your activity map, but Strava itself says this doesn't make it impossible for someone to work out a hidden location. Start and end recorded runs away from your block, or crop maps before you post.
For gym, tennis or yoga creators, a dated logbook, a series of progress clips or a coach who tags you does the same job.
Numbers: averages, screenshots and a date
Report your average views and engagement per video over the last 90 days, not your best post. Take screenshots straight from your app's insights (you'll need a professional or creator account) and date them. Brands are wary of numbers they can't check, and one inflated figure can cost you the deal.
Work out engagement the same way every time: likes, comments, shares and saves on a video, divided by its views. Say which formula you use.
Rates: point to them, don't print them
Leave prices off the one-pager, or list a starting rate only. Rates depend on usage rights, exclusivity and how much product is involved. Our guide on how to get paid as a sports content creator has Singapore rate ranges and a rate card you can copy.
Platform eligibility and the rules to get right
Platform marketplaces. Some brand tools have entry rules. TikTok's help page on signing up for TikTok One says creators must be at least 18, meet its Community Guidelines and Branded Content Policy, and that projects need at least 1,000 followers, among other requirements. It also says TikTok One must have launched in your country or region. If you're under 18, build your profile and portfolio now and wait on paid deals.
Disclosure. The Advertising Standards Authority of Singapore's guidelines on social media say that if you have a commercial relationship with a brand, it should be shown in the content, and that complimentary samples count. Its guidance notes say disclosures should appear as early as reasonably possible, and that in videos the disclosure should be visible in the video itself, especially where people watch without sound. Examples it gives include "#sponsored", "#sp", "#adv" and "The featured products were provided by...".
Put two or three past brand posts in your media kit with the disclosure clearly visible. It tells a brand you won't get them into trouble.
Tax on gifted gear. IRAS says influencers must declare all income and benefits, monetary and non-monetary. Non-monetary benefits don't need to be declared if they're for one-off consumption or testing and each is worth under S$100, but that threshold doesn't apply to recurring benefits. Shoes, rackets and other gear can be worth more than S$100 each, so keep a simple log of what you receive and its retail value.
Your sports creator profile audit
Run this before you send a single pitch. Score one point for each yes.
- Your bio names your sport and who your content is for, in one line.
- Your last nine posts are mostly about your sport.
- At least one post shows proof you train (a run, a session, a result).
- You have 90-day averages and dated screenshots ready.
- You have two posts in formats brands pay for (see our fitness content ideas brands pay for).
- Every past gifted or paid post is clearly disclosed.
- Your public maps and posts don't reveal where you live.
- You know your starting rate and what usage rights you'll give.
- You have a list of the brands you'd genuinely use, and the ones you won't promote.
- Your contact details are in your bio or profile.
8–10: you're ready to pitch. 5–7: fix the gaps this week, starting with proof and disclosure. Under 5: post consistently in your sport for a month first.
Put your media kit where brands are looking
A PDF in your bio works. A profile on a platform where sports brands are already searching works better, because the brand doesn't have to find you first.
On ContentGenZ, sports creators in Singapore (gym, running, tennis, yoga and more) set their own rates and terms, keep every brand offer in one place, and get paid through Stripe to their own account. Usage rights, terms and draft approvals sit with each deal, so the details you put in your media kit carry straight into the offer. Create your ContentGenZ creator profile to start getting offers. If you're on the brand side looking for sports creators, book a demo.
Sources
- Guidelines for Interactive Marketing Communication and Social Media, Advertising Standards Authority of Singapore (read 10 November 2026)
- Guidance notes for Interactive Marketing Communication and Social Media (Annex B), Advertising Standards Authority of Singapore (read 10 November 2026)
- Resources available for taxpayers such as influencers to help them better understand tax obligations, IRAS, 25 October 2024 (read 10 November 2026)
- How creators can sign up for TikTok One, TikTok Ads Help Centre (read 10 November 2026)
- How do I edit my map visibility on Strava?, Strava Support (read 10 November 2026)
- BYD Singapore International Marathon presented by adidas, official site (read 10 November 2026)
- ContentGenZ (read 10 November 2026)
